Custom Shopify development & Wildtracker feature for Wildplastic

Challenge

Wildplastic is an impact-driven company that manufactures and sells products made from reclaimed plastic – that is, plastic waste from the environment. The demands on brand communication, user experience, and transparency were high: the new shop was not only intended to be modern, high-performing, and sales-driven, but also to bring Wildplastic's mission to life.

"Our idea needs more than just a functioning shop. It needs a digital home that embodies our mission and transparency – and that from the very first click."

Matthias Jahn, E-Commerce & Customer Journey

Two core requirements made the project particularly challenging:

• Completely original design & functional logic
  The implementation was based on a detailed Figma template with many unusual layouts and animations – standard Shopify functionality was not sufficient here.
  
  
• Integration of the wildlife tracker & scalable B2B shop
  Customers should be able to use a code to find out where the collected plastic in their product came from. At the same time, a second area for business customers had to be set up – independent, but connected.

Solution

FSR-Media handled the technical implementation of the design as well as all special functions – with a focus on performance, code quality and a consistent UX experience.

• Shop creation:
  Based on the supplied Figma design, a completely custom Shopify theme was developed. Animations, page structure, and content logic were precisely tailored to the brand experience – using clean, maintainable templates.
  
  
• Custom Development:

  • Wildtracker: A tool for entering a tracking code, allowing users to trace the country and project their collected plastic comes from.

  • Individual sections: For storytelling, visuals, brand values ​​& impact communication

  • Rating system: Integration of a dynamic rating system to display user opinions and experience ratings

  • Buy Box optimization: Improved variant display, clear call to action and a well-organized product area

  • B2B shop: Separate structure with a customized flow for business customers – including advice on user journey and checkout.

• Long-term support:
  For over three years, FSR-Media has been providing technical and strategic support to Wildplastic – from A/B tests and new sections to the continuous development of the Wildtracker.

Results

Through close collaboration, technical expertise and a high degree of individual development, Wildplastic was able to create a digital experience that is both technically high-performing and brand-compliant:

• 100% design fidelity despite Shopify standards
  The custom-developed theme accurately reflects every design element – ​​with full shop performance and editability.
  
  
• Wildtracker as a functional brand experience
  A digital tool that not only communicates the mission – but makes it tangible.
  
  
• Scalability through B2B structure
  One shop, two target groups: With the second setup for business customers, Wildplastic is well-positioned for the future.

"FSR-Media has succeeded in translating our vision into a shop – with technical know-how, an eye for detail and genuine enthusiasm for our cause."

Matthias Jahn, E-Commerce & Customer Journey

This case study shows how an idea becomes a digital experience – through custom development, strategic consulting and a partner who sees more than just code.