Case study

Shop migration and further development for juice cleanse manufacturer Kale & Me

4 weeks

Structured migration from Shopware 5 to Shopify

6 months+

Long-term support and optimization

100%

Maintaining and improving SEO performance after migration

Challenge

Kale & Me is a leading company in the field of cold-pressed juices and juice cleanses, based in Hamburg. Their existing Shopware 5 shop had reached its technical and design limits – a relaunch was necessary. The goal was to increase the conversion rate, streamline the checkout process, and not only maintain but also improve SEO performance in the long term.

"Our products stand for freshness, clarity and naturalness – that's exactly what we wanted to reflect in the new shop."

Konstantin Timm, founder of Kale & Me

Two key challenges shaped the project:

  • Complex migration from Shopware to Shopify: The existing shop included numerous special functions – among them a deposit system, a subscription model, and custom checkout elements. These had to be mapped in Shopify and transferred seamlessly – without any loss of SEO.

  • Long-term scalability & conversion focus: Kale & Me planned to be able to flexibly manage further products, promotions and content in the future – for this, a scalable theme architecture, a clean structure and full control over all functions was needed.

Solution

FSR-Media handled the complete shop migration and also developed several custom features – focusing on technical precision, user experience, and conversion optimization. Even after the go-live, the team continues to support Kale & Me through an ongoing service model.

  • Shop migration: All content, product data, URLs, and landing pages were migrated from Shopware and restructured in Shopify – including automatic 301 redirects. The SEO impact was fully preserved and even improved.

  • Custom Development: Individually developed features such as an automatic deposit calculator, a desired delivery date in the checkout, a dynamic progress bar in the shopping cart and a discountable input field round off the new shop functionally.

  • Shop optimization: The Buy Box has been redesigned, mobile UX improved, and performance optimized for subscription products with Recharge. The new shop impresses with its clarity, modularity, and optimized loading times.

Results

Through the structured migration process and targeted further development, Kale & Me was able to achieve important successes:

  • 100% SEO rankings maintained: Thanks to well-thought-out redirect logic, content migration and meticulous technical work, all organic rankings were retained – and in some cases even improved.

  • 6+ months: Ongoing support by FSR-Media
    Since the relaunch, Kale & Me has been supported monthly – with new features, optimizations and strategic development.

  • 4 weeks: Fast move
    From analysis to go-live of the new Shopify store, only 4 weeks passed – including deposit logic, desired date and subscription model.
"The migration went smoothly, and the new shop works exactly as we need it to – clear, fast, and customized."

Konstantin Timm, founder of Kale & Me

This case study shows how a technology-driven migration to Shopify – combined with a focus on UX and conversion – helps a high-growth company like Kale & Me to remain successful in the long term.

Further results

Overview and analysis of the results achieved

+41%

Higher conversion rate on subscription products

The combination of a customized BuyBox, desired delivery date, and clear communication led to significantly more subscriptions.
-2.1 s

Faster page speed on product pages

Through targeted theme optimization, the loading time of the product pages was noticeably reduced – especially on mobile devices.
+38%

More add-to-cart interactions through the progress bar

Introducing a dynamic progress bar in the shopping cart motivates customers to place higher orders.

From concept to implementation – we make your business stronger

No matter where you are right now: We will accompany you with a clear roadmap, provide targeted support and create solutions that will sustainably advance your company.
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Skills

Our services at a glance

What we make possible for your Shopify store – individual, measurable and well-thought-out.

Shop creation

Complete setup of your Shopify store – from concept to going live, individually designed and tailored to your target audience.

Shop migration

Seamless migration from Shopware, WooCommerce & Co. to Shopify – with clean data transfer and minimal downtime.

Redesign

Modern redesign of existing shops with a focus on user experience, performance and conversion optimization.

Custom Development

Individual Shopify solutions such as configurators, filters or custom apps – beyond the standard functions.

Shop optimization

Data-driven analysis and optimization for more conversions, better loading times and measurable revenue growth.

Consulting & Strategy

We think along with you: Consulting on structure, growth, scaling and e-commerce processes – on equal terms and practical.

Shopify sections

Modular, easily customizable sections for your Shopify store – perfect for merchants without coding knowledge.

Theme & App Development

Custom themes or custom Shopify apps – tailored precisely to your business model and requirements.
The most important points summarized

Frequently Asked Questions

If your questions are not answered, please feel free to send us a message via our contact form!

That depends on the scope – but as a rough guideline:

A complete shop launch takes us an average of 4-6 weeks .

A redesign is usually faster, while a migration can take a little longer depending on the system.

Important: We work efficiently, give you a realistic assessment from the start, and keep you informed throughout the entire process.

No. That's exactly where we come in.

We handle the entire technical aspect – from theme customization and app integration to individual features.

And after the go-live, you'll receive personal training from us so you can easily maintain everything yourself.

Both!

You can book us for a single project – or grow with us in the long term.

For this, we offer flexible retainers without annoying contractual obligations : You get support, optimization, new sections and honest sparring – exactly when you need it.

Shopify expertise from over 180 projects

Your Shopify agency for smart shops and real results

Whether it's a configurator, app, migration or redesign – with us you don't just get implementation, but real advice, individual solutions and honest feedback.
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