Shop redesign & conversion boost for natural cosmetics manufacturer No Bullsh!t

Challenge

No Bullsh!t stands for natural cosmetics without compromise – clear ingredients, a clear stance, clear communication. The existing Shopify store already showed potential, but brand impact, UX, and functionality needed to be rethought and consistently developed further.

“Our brand is loud, honest and uncompromising – we wanted to finally fully showcase that digitally as well. FSR-Media not only implemented our redesign, but also took it a step further.”

Nicole Blum, founder of No Bullsh!t

The project focused on two key challenges:

• Individual product & bundle logics
  The products required flexible display options – e.g., pre-configured bundles in the BuyBox, individual content sections, subscription models, and dynamic volume discounts.
  
  
• Brand sharpening & B2B integration
  The shop needed to make a stronger visual statement – ​​clear, bold, edgy. At the same time, a dedicated area for business customers was required, with its own logic for grouping and managing B2B clients.

Solution

FSR-Media conceived, designed and developed the new No Bullsh!t shop within just three weeks – and continues to support the brand in its further development to this day.

• Shop redesign:
  Together with Nicole, a bolder, more edgy brand identity was designed – and translated into a new UX and UI structure. The redesign was implemented from the ground up on Shopify 2.0 – flexible, modular, and future-proof.
  
  
• Custom Development:
  
  

  • BuyBox with bundle functionality including pre-selected quantities & discounts

  • Subscription model with automatic replenishment and clear communication of price advantages

  • B2B area including customer group management and separate login flow

  • Product pages with individual content blocks , e.g. for ingredients, application, customer testimonials

  • Loyalty program integration to strengthen customer loyalty

• SEO & Training:
  The collection pages were structured semantically – with clear H1 structures, text blocks, and clean URL logic. In addition, the team received structured training on maintaining shop content and creating new sections.

Results

The redesign not only led to a noticeably higher conversion rate, but also to increased brand loyalty and repurchase rates:

• +41% Conversion Uplift
  Through optimized product structure, a clear BuyBox and an activating design.
  
  
• Repurchase rate noticeably increased
  Thanks to the subscription function and integrated loyalty program.
  
  
• 2 years of continuous support
  Ongoing consulting, new sections & conversion optimizations – based on real shop data.

"FSR-Media is our long-term partner. Fast, honest, solution-oriented – just like us."

Nicole Blum, co-founder of No Bullsh!t

This case study shows how to not only represent a strong brand in the digital space, but also to further develop it – with bold design, smart technology and a clear conversion focus.