Shop migration & international SEO setup for office supplier ACROPAQ

Challenge

ACROPAQ has been developing and distributing high-quality office supplies for over 20 years – with the aim of combining functionality and aesthetics. The new Shopify store was not only to be technically modernized, but above all internationally oriented – with a clean SEO setup in multiple languages ​​and clear brand management.

"Our product range is large, our customers are international – we wanted a shop that reflects both: structure and story."

Farshid Ameli, CEO of ACROPAQ

Two particular challenges shaped the project:

• Internationalization without translation apps
  Both product descriptions and meta fields had to be SEO-optimized and individually maintained for each language – machine translations or app solutions were excluded.

• Scalable import & technical redesign
  More than 500 products, over 30 meta fields per item, individual images and specific language settings should be systematically transferred to Shopify and anchored in the new design.

Solution

FSR-Media planned and implemented a smooth shop migration with a multilingual SEO focus, clean data import and a modern design approach for the relaunch.

• Shop migration:
  The complete migration of structure, product data, media, and meta fields was completed in just 65 working hours. The meta fields were designed to allow for different content to be maintained for each language – efficiently, maintainably, and without the need for an app.
  
• Custom Development:
  
  

  • Product images depending on language: Image display based on language setting – e.g. DE/EN/FR

  • Manual SEO descriptions per language: Custom import of texts, including semantic structure for Shopify

  • Individual BuyBox: clear CTA area, additional information, quantity discounts & compatibility with B2B customers

  • Upselling on product and shopping cart pages: seamlessly integrated without cluttering the design.

• Design & Training:
  The new design focuses on clarity, functionality, and brand identity – with a modern UI and a minimalist look. In addition, the ACROPAQ team received training on using and maintaining the shop – from meta fields to product management.

Results

The migration and relaunch make ACROPAQ's international ambition visible today – structured, fast and search engine friendly:

• +3 language versions with SEO logic
  No app, no copy-paste – each language is maintained and controlled individually.
  
  
• Over 500 products with 100% data control
  Structured import with all variants, images and technical meta fields.
  
  
• 65 hours until go live
  Fast implementation with high quality standards – including redesign and functional expansion.

"FSR-Media has proven that even large amounts of data can be migrated cleanly and structured intelligently internationally – and at impressive speed."

Farshid Ameli, CEO of ACROPAQ

This case study demonstrates how complex product data, multilingual SEO strategy, and technical redesign can be combined in a high-performing Shopify setup – for brands that want to scale internationally.