Challenge
Sauvage Denim is a fashion brand focusing on modern, urban denim. High-quality materials, clean style, and a good fit are central – but this isn't automatically reflected digitally. The goal was to design the new online shop so that style and functionality go hand in hand – with a genuine focus on user experience, SEO, and trust.
"Our jeans are the result of precision and style – the shop should reflect exactly that. Clear, high-quality, smart in use."
Bekir Tosun, founder of Sauvage Denim

Two key challenges shaped the project:
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Digitally mapping size certainty and product experience
Especially with jeans, fit is everything. The shop needed a clear, interactive solution to guide users reliably to the right size – supplemented by product videos, size charts, and customer reviews.
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Combining design and SEO effectively
Categories, filters and content had to be structured in such a way that they were both visually clean and search engine friendly.

Solution
FSR-Media completely redesigned the shop from the ground up – with a strong focus on user guidance, content depth and smart product UX.
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Shop creation:
From the first mockup to the finished shop structure, a clear, stylish Shopify store was created in five weeks, combining brand value and user guidance – with a targeted focus on jeans as the central product.
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Custom Development & UX:
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Dynamic size finder for individual size advice
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Buy Box optimization: Payment method icons, size information, "How do the pants fit?" & delivery date
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Product videos embedded without negatively impacting loading time (lazy load & optimized formats)
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Rating system to strengthen social proof
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Fit guide as a landing page with clear links to product pages
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Variant logic with visual linking between fits
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Domain & email migration from external provider to Shopify
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SEO & Structure:
Setting up structured data for Google, clear URL structures, semantically optimized categories and well-maintained meta fields – for maximum visibility in search engines.
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Training & Content Maintenance:
The Sauvage Denim team was trained to independently maintain the shop – including the content areas, reviews, products and landing pages.

Results
Sauvage Denim received a high-performing, stylish and user-friendly Shopify store – and was thus able to fully realize the brand's ambitions on both a technical and design level.
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+36% conversion uplift through UX improvements & Sizefinder
Less uncertainty about the fit, more confidence when completing the purchase.
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+41% page interaction through video & guide integration
Product videos and additional content keep users in the shop longer – and increase their willingness to buy.
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100% control through our own content system
Thanks to structured training and modular sections, the team is independent and able to act quickly.
"FSR-Media has transformed our brand into a shop that works – both visually and technically. The system runs smoothly and is easy to maintain."
Bekir Tosun, founder of Sauvage Denim

This case study demonstrates how functional UX, technical precision, and brand aesthetics merge into a cohesive overall experience on Shopify – especially for sophisticated products like jeans.