Case study

Shop optimization for bridal jewelry designers Mia & Martha

3+ years

Collaboration & further development

100%

Legally compliant optimization for terms and conditions & cancellation policy

2

Custom functionalities for vacation

Challenge

Mia & Martha is a sustainable fashion label from Freiburg, known for fair production, high-quality materials, and stylish looks. The goal of the project was not a major relaunch, but rather the consistent further development of an existing shop – with a focus on UX, conversion, and legal compliance.

“I didn’t want a shop that was built once and then became outdated. FSR-Media has been supporting us for years – always with an eye for detail and new potential.”

Katja Schmalen, founder of Mia & Martha

The focus was particularly on:

  • Optimization instead of complete overhaul
    Existing content and structures should be modernized, improved, and strategically expanded – without disrupting the design or losing functionality.
  • Individual functions for everyday use & conversion
    From holiday notices and BuyBox optimization to targeted upselling, the shop needed to be functionally rethought – including legal adjustments.

Solution

FSR-Media took over the technical implementation and ongoing development – ​​with the aim of making the existing Shopify shop more user-friendly, higher in conversions and legally compliant.

  • Shop optimization:
    Analysis and targeted improvement of loading speed, Buy Box behavior, and mobile UX aspects. In addition, the homepage was redesigned and visually modernized – with new layout blocks and a clear structure.

  • Custom Development:
    Implementation of several individual features:
    • Company holiday function with date logic & notification at checkout
    • Product upselling on the product page & in the shopping cart
    • Dynamic BuyBox with variant logic and clear CTA structure
    • Legally compliant checkboxes and notices ("I have read the terms and conditions/cancellation policy") in the checkout flow

  • Long-term support:
    For over three years, FSR-Media has been supporting the Mia & Martha team with technical optimizations, minor design adjustments and ongoing sparring to increase conversions.

Results

Continuous optimization in small, effective steps led to noticeable successes in everyday shop operations:

  • +18% higher checkout completion rate
    Through targeted upselling and a streamlined, trust-building BuyBox design.

  • Legally on the safe side
    Through reviewed and adapted texts, mandatory notices & user flows in accordance with the GDPR.

  • 3 years of partnership on equal terms
    Long-term collaboration, technical development & a constant focus on quality – without system changes or radical restructuring.
"FSR-Media thinks proactively instead of just implementing solutions – I particularly appreciate that. Every optimization is well-thought-out, useful, and strengthens our shop."

Katja Schmalen, founder of Mia & Martha

This case study shows how continuous shop improvements, legally compliant UX and trust-building features can not only ensure a stable shop but also enable it to actively grow.

Further results

Overview and analysis of the results achieved

+22%

Interaction rate on the homepage

Through new layouts, clearer visual language and optimized content blocks.
100%

Improved transparency in customer service

The company holiday function reduces inquiries and increases satisfaction during longer delivery times.
3%

Conversion rate achieved

A clearer CTA structure, better pricing logic, and a clear focus on variants.

From concept to implementation – we make your business stronger

No matter where you are right now: We will accompany you with a clear roadmap, provide targeted support and create solutions that will sustainably advance your company.
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Skills

Our services at a glance

What we make possible for your Shopify store – individual, measurable and well-thought-out.

Shop creation

Complete setup of your Shopify store – from concept to going live, individually designed and tailored to your target audience.

Shop migration

Seamless migration from Shopware, WooCommerce & Co. to Shopify – with clean data transfer and minimal downtime.

Redesign

Modern redesign of existing shops with a focus on user experience, performance and conversion optimization.

Custom Development

Individual Shopify solutions such as configurators, filters or custom apps – beyond the standard functions.

Shop optimization

Data-driven analysis and optimization for more conversions, better loading times and measurable revenue growth.

Consulting & Strategy

We think along with you: Consulting on structure, growth, scaling and e-commerce processes – on equal terms and practical.

Shopify sections

Modular, easily customizable sections for your Shopify store – perfect for merchants without coding knowledge.

Theme & App Development

Custom themes or custom Shopify apps – tailored precisely to your business model and requirements.
The most important points summarized

Frequently Asked Questions

If your questions are not answered, please feel free to send us a message via our contact form!

That depends on the scope – but as a rough guideline:

A complete shop launch takes us an average of 4-6 weeks .

A redesign is usually faster, while a migration can take a little longer depending on the system.

Important: We work efficiently, give you a realistic assessment from the start, and keep you informed throughout the entire process.

No. That's exactly where we come in.

We handle the entire technical aspect – from theme customization and app integration to individual features.

And after the go-live, you'll receive personal training from us so you can easily maintain everything yourself.

Both!

You can book us for a single project – or grow with us in the long term.

For this, we offer flexible retainers without annoying contractual obligations : You get support, optimization, new sections and honest sparring – exactly when you need it.

Shopify expertise from over 180 projects

Your Shopify agency for smart shops and real results

Whether it's a configurator, app, migration or redesign – with us you don't just get implementation, but real advice, individual solutions and honest feedback.
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