Challenge
BE Solar brings photovoltaics to urban living spaces – with high-quality balcony power plants and complete solar solutions. Their aim: Clarity, trust, and technological expertise should be reflected not only in the product but also in the online experience.
“We didn’t want a typical tech shop – but a brand that credibly combines advice, sustainability and innovation. FSR-Media implemented this perfectly.”
Maurice Blum, co-founder of BE Solar

Two major challenges defined the project:
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Legal certainty & complexity of the industry
As a supplier of technical products related to installation, the shop had to be legally compliant, transparent and easy to understand – including mandatory information, data sheets and consulting solutions.
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Efficient implementation in record time
From branding to launch, there was only a four-week window available – the goal was a turnkey platform that could go live immediately.

Solution
FSR-Media took over the conception, branding, implementation and complete technical setup of the Shopify shop – including training for the internal BE team.
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Shop creation:
In close collaboration with the founders, a brand-centric presence was created – visually modern, thematically engaging, and technically built on Shopify 2.0. The structure focuses on service, trust, and clear product hierarchies.
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Custom Development:
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Quiz function: Guided advice for selecting the right balcony power plant
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Download area: Automated upload and display of datasheets for each product
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Dark mode: An activatable design feature to reduce screen brightness and provide a modern UX look.
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Legal enhancements: mandatory fields, disclaimers, labels & structured info boxes for the solar industry
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Strategy & Training:
Consulting on the development of service landing pages and conducting individual Shopify training for the team – for independent maintenance of products, downloads & page content.

Results
The project was successfully implemented in just four weeks and delivered a high-performing, future-proof Shopify store – without compromising on design or legal compliance:
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100% GDPR compliant and legally compliant
Structured info boxes, mandatory content, technical data and downloads are cleanly integrated.
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+27% interaction rate thanks to quiz function
The digital consultation tool increases dwell time and guides users directly to the appropriate set.
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4 weeks from branding to launch
Complete implementation without delay – including custom features and employee training.
"The collaboration was fast, structured and to the point. We didn't just get a shop, but a tool that digitally complements our consulting services."
Maurice Blum, co-founder of BE Solar

This case study shows how complex products and legal requirements can be represented in a clear, high-performing Shopify store – when technology, design and strategy go hand in hand.